The guide details research conducted by Common Cause Australia using their unique approach to community engagement. It identifies ways of communicating to shift persuadable audiences to a more supportive mindset. Based on this research, six ‘Top Tips for Messaging’ have been outlined, including practical ‘before’ and ‘after’ examples. Details on how to structure a persuasive story are also included. There’s even a ‘cheat sheet’ at the end so you have the most important information all in one place!