Old School: Campaigns

Campaigns

Anti-ageism action plans both large and small

To create work that reflects the world we need to be all in.

Virtual toolkit created by Google + NCOA to promote the inclusion of olders in advertising + marketing

Age Proud Leeds

The City of Leeds tackles ageism with a short film, quiz, activity pack, resources & a whole set of ways to take action

England’s first national anti-ageism campaign—changing the way we think & act so we can #AgeWithoutLimits

Age-Friendly Healthcare image from white paper paper on ageism in healthcare.

Age-Friendly Healthcare Campaign

Aims to bring ageism in health care to the attention of those who need it most: older patients who experience it & the health care providers who interact with them

In blue lettering the word "Ageing" with a blue bar that transforms into an up arrow running beneath and then up beside it. Below that in green lettering the word "Equal" with a green bar below it.

70-Day global campaign against ageism to celebrate the 70th anniversary of the Universal Declaration of Human Rights from AGE Platform Europe

Ageism is Never in Style by The Bias Cut

Award-winning anti-ageism campaigns from an independent boutique pioneering age-inclusivity in fashion & beyond

Tenacity is Ageless Passion Defines me I am a social worker on the frontline and I help ensure LGBTQ seniors have a hight quality of life for as long as possible. - Donna Sue LGBTQ Advocate, Air Force Veteran, Buddhist Donna Sue

Ageless New York

An anti-ageism campaign that celebrates older New Yorkers in all their diversity & that we wish were named Ageful New York

Better Birthdays

What makes birthdays better? Taking the ageism out of 'em. That's the focus of this organization.

Building Bridges, Breaking Barriers

An exhibition of the work of older artists aimed at addressing structural ageism

A maple leaf, the top half is red and a white curved line sweeps through it's center. The bottom right portion of the maple leaf is blue. Beneath it are the words "Canadian Coalition Against Ageism" in both English and French.

A nation-wide movement to combat ageism against older people while protecting & strengthening their human rights

NEW!

The image contains a graphic design with the text "Challenge your bias" in bold, uppercase letters. The word "Challenge" has the letter "a" highlighted in a peach color, while the rest of the text is in white. Below it, the phrase "Embrace your age" is written in a stylized script font. The background is split diagonally into two colors: teal on the top left and a dark purple on the bottom right. The overall message promotes overcoming age bias.

Reducing ageism in Western Australia

The words Ending Ageism Together in light green and in a semi-circle around the words Changing the Narrative. Next to the word "the" is a rectangle with a color gradient of Orange, Yellow, and Green from left to right.

A strategic campaign to increase understanding of ageism & shift how Coloradans think about aging. Excellent template for other states

Idadismo

An elegant Brazil-based website all about ending ageism

Embracing Aging York County Community Foundation

York County Pennsylvania’s comprehensive campaign to “Reframe the Way We Think about Aging”

EVERY AGE. EVERY ABILITY.

An eight-step, statewide initiative designed to disrupt ageism and ableism & informed by lived experience

An abstract view of what could be people holding hands on a green background with text Every Age Counts beneath it.

The national campaign campaign to liberate older Australians from stereotyping, discrimination & mistreatment on the basis of age

#EverydayAgeism

Wales' national campaign to tackle—you guessed it—everyday ageism between our ears & in society

A campaign to encourage beauty, spa, + wellness companies to eliminate ageist stereotypes & language & represent the diversity of older consumers

NEW!

The main focus is a photo of three women of different ages and appearances, laughing and holding hands outdoors. They appear happy and connected, suggesting a positive portrayal of aging women. The graphic prominently features the hashtag "#EndGenderedAgeism" in a bold, white sans-serif font against a muted green background. This is the central message of the campaign.

The first global campaign created to #EndGenderedAgeism & raise awareness of the bias & discrimination older women face

GSA's Reframing Aging initiative

The Gerontological Society of America's initiative to improve the public’s understanding of aging & counter ageism

I, Too, Am Qualified

A portrait-based campaign by Michael Lindenberger & Nancy Fingerhood to raise awareness of age discrimination in the workplace & let people know they are not alone